PHILOSOPHY

LA BEPPA FIORAIA

We are the heirs of an important Florentine tradition: the legendary kindness of Beppa, a florist who lived more than a century ago. Legend has it that Beppa was an extremely nice and friendly woman that used to give a flower and a smile, as a gift, to everyone.

At the end of the walls and the river’s bank there was a small church, where the holy mass took place only during holidays. Above the small altar there was an image of the Virgin Mary to which the beautiful and famous Beppa, a florist born at the beginning of the 19th century and died around 1870, left every day a bunch of fresh flowers.

She lived in Monticelli and every morning she passed through Porta San Frediano giving a flower as a gift to all the workers there; she used to say: “this is for you, keep it safe”. She was renowned for her elegant dresses, her large white straw hat and small white shawl.

She was the wife of a Boboli’s gardener and had free access to the royal gardens of Pitti, where she used to bring her flowers: historic gossip said she was in the graces of the Grand Duke Leopold II; truth was that all Florentine aristocracy used to love her, because of her extremely kindness.

Giuseppe Conti
Firenze vecchia Storia – Cronaca aneddotica – Costumi (1798-1859)

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